Clik here to view.
Media agency revolving doors at Carat, OMD and Starcom
Adweek’s Agency Spy has a regular called Revolving Doors, chronicling the ins and outs of agency land, mostly in the US. We might have to start one here judging by the increasing number of comings and...
View ArticleClik here to view.
Pattison lands key change brief at WPP’s GroupM
I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the WPP-owned media buying giant including supporting WPP CEO Sir...
View ArticleClik here to view.
WPP to merge Maxus and MEC as client backlash bites
Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the marketing and media roost; grabbing strategy from their creative rivals and pushing media...
View ArticleClik here to view.
Senior Maxus leaders ship out to WPP’s new Essence
WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in...
View ArticleClik here to view.
Neo@Ogilvy is latest WPP media agency casualty
Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’ which is being absorbed into WPP media holding GroupM....
View ArticleClik here to view.
Now WPP’s GroupM axes MEC/Maxus regional management
GroupM’s new media agency ‘Newco,’ a combo of MEC and Maxus (do you get the impression this has been organised slightly hastily?) is scrapping a whole layer of regional management with individual...
View ArticleClik here to view.
Another media blow for WPP as Barclays heads to Omnicom
It never rains but it pours – on WPP at the moment anyway – and now Gideon Spannier reports in Campaign that Barclays is poised to move its £60m media account to Omnicom from WPP’s Maxus. Maxus is...
View ArticleClik here to view.
MEC/Maxus sets sail for uncharted waters as Wavemaker
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will...
View ArticleClik here to view.
Essence’s Baughan joins agency brain drain to Facebook
Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies in the UK and Ireland. Baughan (below), who’s worked for GroupM media...
View Article
