DraftFCB loses $1bn as SC Johnson hedges its bets on Ogilvy & Mather and...
Household products giant SC Johnson has concluded its marathon agency review by splitting its $400m US and global $1bn account between WPP’s Ogilvy & Mather and Omnicom’s Chicago outpost Energy...
View ArticleWPP’s Maxus bids for the big league with new offices in Los Angeles, Toronto...
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir...
View ArticleInterpublic and Initiative under siege from WPP’s Group M as Bayer reviews...
It’s circle the wagons time at Interpublic as, fresh from losing $1bn SC Johnson to Ogilvy & Mather and Energy BBDO, it faces the loss of Initiative’s $546m Bayer media account to WPP’s Group M....
View ArticleCampaign awards top UK agency gong to Bartle Bogle Hegarty in long list of...
It’s that time of year when publications hand out awards (we may even succumb to the temptation ourselves) and it’s hardly a surprise that Campaign has chosen Bartle Bogle Hegarty as its agency of the...
View ArticleVideology and Eyeview land customised video ads deal with Alfa Romeo and Maxus
UK Video advertising company Videology has landed a deal with Alfa Romeo via media agency Maxus to kick start a partnership with technology company Eyeview which allows advertisers to deliver...
View ArticleMEC’s bad run continues with Toys R Us loss
WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced...
View ArticleNew US outdoor company TMMSB launches posters as entertainment for NBC Sports...
Digital out of home (as they call it, rather clumsily) has been the next big thing for a long time but it finally seems to be arriving as a creative medium. The latest manifestation features posters as...
View ArticleMaxus names Madhvi Pahwa as first global talent director – based in India
Talent directors seem to be the new flavour of the month within big marcoms companies and high-flying Maxus, the newest mainstream WPP/GroupM media agency on the block, has just named its first, Madhvi...
View ArticleRob Norman and Kelly Clark move up at WPP media
Adjusting to life within a big holding company (especially if it’s called WPP) is not always easy, but British media buying types seem to take it in their stride. Rob Norman (pictured), recently the...
View ArticleMaxus duo win Cannes Young Lions media award
Two young women from WPP-owned media agency Maxus have won the Gold Media Young Lions Award at the Cannes Lions. Here’s a report from The Drum. Maxus UK employees Georgia Lindsay and Yewande Sokan...
View ArticleMaxus wins big with £135m L’Oreal but rues loss of Mercedes to new Publicis team
You win a few, you lose a few and there will be mixed feelings at WPP media agency Maxus this morning as news emerges that the agency has won L’Oreal’s huge £135m UK media account but lost its part of...
View ArticleZenithOptimedia shuffles the deckchairs as CEO Hipperson exits after L’Oreal...
As expected, Publicis Groupe-owned ZenithOptimedia, one of its two main media agencies along with StarcomMediaVest (branding guys, branding) has ditched CEO Tim Hipperson in the wake of the loss of...
View ArticleWhat’s so special about WPP media agency Maxus?
WPP’s Maxus is the go-to media agency of the moment; the fastest-growing worldwide and, in the UK, the new holder of the £135m L’Oreal media account. Here global CSO and UK CEO Lindsay Pattison (left)...
View ArticleIs Barclays tip-toeing down the agency-bashing route?
Well it might be, according to a story in Campaign. Apparently Barclays has hired search outfit Oystercatchers to conduct an “an internally focused management consultancy-type project” to review all...
View ArticleLindsay Pattison: media is becoming more technological but we still need the...
Another year begins, and I reflect on 2013 as the year that technology brought mass disruption to our industry. At the Cannes Lions International Festival of Creativity, the view across La Croisette...
View ArticleTwining’s Options and Maxus bank on cold temperature weather deal to heat up...
Timing is everything in this go-go world and WPP-owned media agency Maxus will be rubbing its chilly hands with glee as UK temperatures plummet on the day that its client Twining’s Options ‘Belgian’...
View ArticleMaxus, Arena and Evolve ride the content boom
At some point in the past few years sponsorship morphed into content and new deals seem to be being struck every minute. ***Media agency Maxus’s hyperactive Partherships division has brokered a deal...
View ArticleNick Baughan of Maxus: seven questions smart clients should ask media...
Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here he explains how clients can determine which media agency is good for their...
View ArticleWilliams quits top PHD post to join WPP’s Maxus
WPP boss Sir Martin Sorrell observed recently that his company was succeeding in poaching talent as well as accounts from Omnicom and Pubicis as they grappled with their now abandoned merger and he’s...
View ArticleJen Smith of Maxus: why native advertising is a better deal for marketers...
Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as an example of the “blurring” of editorial and...
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