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Neo@Ogilvy is latest WPP media agency casualty
Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’ which is being absorbed into WPP media holding GroupM....
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Now WPP’s GroupM axes MEC/Maxus regional management
GroupM’s new media agency ‘Newco,’ a combo of MEC and Maxus (do you get the impression this has been organised slightly hastily?) is scrapping a whole layer of regional management with individual...
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Another media blow for WPP as Barclays heads to Omnicom
It never rains but it pours – on WPP at the moment anyway – and now Gideon Spannier reports in Campaign that Barclays is poised to move its £60m media account to Omnicom from WPP’s Maxus. Maxus is...
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MEC/Maxus sets sail for uncharted waters as Wavemaker
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will...
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Essence’s Baughan joins agency brain drain to Facebook
Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies in the UK and Ireland. Baughan (below), who’s worked for GroupM media...
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